03 — Case Study

Freddie Mac

SAFe Agile · Risk · Product Design

Digital Transformation · Product Design

A multi-billion-dollar, government-backed bank. I helped create the foundations for 12 SAFe Agile teams and designed products for risk pooling and transfer.

What I did

As part of a core consultancy group, I delivered the first-phase design system and product design, then guided the hand-off for second-phase implementation within a SAFe Agile framework.

Approach

Click tracking, A/B testing, tree testing, user interviews, focus groups, participatory design, concept testing, usability testing, and card sorting.

Tools: Axure, InVision, Mural, Sketch, Storybook.

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