Batter Blaster: Pancakes come to the 2000's

Product Development is one of the greatest disciplines of the modern world, for a lot of reasons, but none as great as the reason it has brought us the Batter Blaster. Thank you world.

The thought of dispensing pancake batter from an aerosol can was a leap that deserves mad props and much love. The truly brilliant part, was they realized some common objections, created personas, and modified the product to appeal to those segments by certifing the product as organic. Brilliant.

Brilliant pancakes, too. Both my kids gave it a thumbs up.