Paul Sizemore

Paul Sizemore  //  

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Oct 25 / 11:21am

On page SEO guide for developers

Basic SEO best practices still aren't followed within most enterprise build teams. It's a combination of training and governance. A Fortune 1000 company here in Louisville recently launched a new corporate site, and all of these basic fundamentals of SEO were missing from the site. The business requirements were never fully understood, and developed. In addition to success being built into the requirements gathering process, if the build team had SEO best practices and governance, the SEO disaster of the newly launched site could have been avoided. At this point it's clean up; the database schema is established, the CMS is set, the marketing copy written and the URLs are owned by IT not marketing. 

Here's a quick guide to basic on page SEO strength. 

Filed under  //  SEO  

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Oct 25 / 11:20am

The basic types of searches and sites

There are six different types of sites. It's very important to know the type you are dealing with in order to better determine the goals of the site, and how to determine the best SEO strategy. 

The six themes of sites:
  • Web based sales  /  Users come to buy from you
  • Offline or subscription service  /  Users come to find a location (Doctor's office)
  • Lead generation  /  Users come to start the buying process and engage with you
  • Market awareness / Users come to learn about you
  • Info or Entertainment  /  Users come to be entertained 
  • Persuasion / Users come to feel better about themselves 

There are three types of searches user's run:
  • Navigational search / The user wants to find a homepage of company
  • Informational search / The user has a specific question: What is a xxx?
  • Transact search / The user wants to buy something or sign up for something

In order to find you people search broad to narrow. 
For example, a user will perform several searches:
  1) doughnuts 
  2) chocolate donuts 
  3) chocolate donuts new york
  4) chocolate donuts new york manhattan 

A good toolbox is one way to separate the amateurs from the professionals 

   • www.HighRankings.com  /  Forums

   • www.SearchEngineWatch.com  /  News and information about search engines
   • www.Enquiro.com  /  White papers on eye traffic, SE usage in America
   • http://inventory.overture.com/d/searchinventory/suggestion/  /  Yahoo keyword selector tool
   • http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/  /  Yahoo view bids
   • www.eyetools.com  /  eye maps
   • www.neilsen-netratings.com  It Neilsen on the web!!
   • www.DMoz.org  /  Open Directory
   • www.seomoz.org  /  All things SEO, including a suite of great tools
   • www.MarketLeap.com  /  KW verification, search engine saturation (ranking), Link popularity
   • www.SEIReports.com / Rankings on keyword phrases
   • www.seoToolSet.com / KW density, a lot of others, very detailed reporting
   • www.BruceClay.com/seo/tools.htm / Info site & tools, ranking reports

Filed under  //  SEO  

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Oct 24 / 2:38pm

What does your URL look like? www.domain.com versus domain.com

Canonicalization is simply choosing the best url to display when there are several posibilities. The most common, is a home page can often be reached by linking to www.domain.com, domain.com, domain.com/Index.htm or many other ways.

Search engines are driven by the URL; that's what they crawl and index. Canonical (hereafter know as 'jacked-up') URLs create pluralistic data sets representing a singular page. Your analytics package will see the jacked-up URLs as separate pages, unless you configure it to merge the data.

The analytic angle is minor in comparison to the SEO implications. A big part of SEO is inbound links, and the total number of inbound links will be distributed over the different jacked-up URLs. Since search engines will see the different URLs as different pages, the 'link' ranking will be less. That's a bad thing.

The quick and easy fix is to use mod_rewrite or ISAPI_Rewrite.

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Oct 16 / 4:46pm

EXT JS 3 and SEO: A match made in hell

EXTJS is an amazing UI framework. Using AJAX, Javascript and the EXT JS framework a developer can rapidly create a rich user interface that is responsive and highly customizable. The best fit is for applications behind the firewall, or if human factors & SEO is not an issue. With the new release, they have improved the human factors, but it's still best for SaaS applications. 

Filed under  //  Code   SEO  

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