Paul Sizemore

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Jun 27 / 11:55am

Making Ideas Happen by Scott Belsky

Making Ideas Happen

This is one of the best non-fiction books I’ve read, for me. It’s directed, the audience, is others like me – those dreamers out there. The people that have problems getting things excited because new ideas come so fast, they derail your energy.

One aspect that I’m big on is community, because I’ve not had that. So the concepts about community presented were particularly impacted me.  One of the most important figures cited was: an MIT Study stated employees with the most extensive social networks are 7% more productive, and those with the most cohesive face-to-face networks were 30% more productive.

   
Click here to download:
Making_Ideas_Happen_by_Scott_B.zip (117 KB)

The book also presents the idea that there are three types of creative people:

• The Doer: These people are obsessed with the logistics of execution and they immerse themselves in the next steps until they love it, or discount it.

• The Dreamer: These people have eternal creativity, and are eternally challenged by it. Dreamers are fun to be around, but might forget the details of the project.

• The Instrumentalist: these people can play the role of both the doer and the dreamer. They can bask in idea generation, distill the action steps, and then push the idea into action with tenacity. They also tend to conceive and execute on too many ideas, because they can. Their projects are seldom pushed to realization, because they move on to another one and never get buy in from the community.

An effective team needs both a Dreamer and a Doer. “Developing meaningful partnerships will make you more effective.”

Another key idea from the book, is seeing your ideas executed for the benefit of the good of the community. If you have an idea that will save people time or make their lives easier or better, and you don’t have the resources or discipline to execute the idea, then not sharing that idea, so others might execute it can be seen as an integrity violation (if you value the greater good). By not sharing the idea, you are denying people access to it, and not seeking the betterment of the idea.

Ideas are quickly realized, and die quickly, unless they are kept at the top of the mind by something external – like community involvement. The book also presents the idea that you, as the ideator, have a responsibility to inform and engage those people who can play a crucial role in executing your ideas. If no one understands what you are doing, what you need to succeed or the value of your idea, then you will fail to execute the idea. If your community isn’t interested in your idea, you will fail.

Many of the concepts in this book have been presented in other books, blogs and even conversations I've had with other creatives. This book presents it the best, and it's high on my recomended non-fiction book list.

Filed under  //  Book Report   Management   Product Management  

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Jun 4 / 6:44am

A visit to 'WorkShop: the creative work place'

In an effort to find creative workspace for the remote creative knowledge worker in Louisville, KY, I stopped by to see Stephanie Ringer at the WorkShop on 1205 East Washington Street, Louisville, KY. In addition to being near Blind Pig, the space is full of creativity and energy. 

It's the best local space I've seen for ideation and product development. It's full of painted white boards, markers, flip charts, post its, index cards, tape - everything you need for creative business play. 

The only thing that I think it's missing is an arsenal of nerf guns. 

 

             

Filed under  //  Louisville   Management   Product Management  

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Oct 25 / 11:57am

Keys to a successful product launch

Product launches are tricky business, without sales momentum your product could fall flat. 

Filed under  //  Product Management  

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Oct 24 / 2:46pm

Peek-a-boo, rather peek-at-an-email for $20 per month

When the Peek hit the market, did any one really notice? The Peek retailed for $100 and cost $20 per month for this one trick pony. Singularly email was their tag line, or actually it was Simply email. I saw one of these at SxSW 08, and nearly died laughing. Don't get me wrong, when they were being introduced, I thought it would be great, and have a wide market, but it was priced wrong.

I found this Peek priced right at Target on clearance for $3.73, but I still couldn't bring myself to buy it - the $20 month fee to hit my gmail seemed to be too much.

 

Author: Paul Sizemore

 

Filed under  //  Product Management  

Posted from New Albany, IN

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Oct 24 / 2:39pm

The internet will change everything / word of mouth

Remember all the claims of how the world would change with the dawn of the Internet? Remember the claims of the rise of the individual? One victim is traditional advertising and public relations. Word of mouth in on the way to reigning supreme. 

The old way was to buy your way in to markets or beg your way in through PR. Companies had faceless prospects, and company ego rules the marketing. Would Apple's 1984 commercial succeed today? We would collectively roll our eyes, and hit the fast forward on the DVR. The classic bait and switch doesn't work anymore. 

The back button is the 3rd most used web feature. 

As professionals we no longer have faceless buyers, we have an audience with unique personas. Buyers have the expectation that they find meaningful help in every step of the process. As professionals, we have to be useful. 

In turn, people will tell the story of your product or service. People are empowered by the Internet, and they will carry you with them. Social media is the new PR, but it has a new voice. The voice of the buyer. To be successful, speak in their language not the typical PRish rhetoric of the past. 
Filed under  //  Internet Marketing   Product Management   Social Media  

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